Tari Cash, Former Bank Executive, Has a Mission to Make Golf More Accessible and Accessible

Tari Cash, Former Bank Executive, Has a Mission to Make Golf More Accessible and Accessible

Through City Swing, Tari Cash is breaking stereotypes around golf.  (Photo: Balance of the City)

Through City Swing, Tari Cash is breaking stereotypes around golf. (Photo: Balance of the City)

Sport has the incredible ability to bring together individuals from all backgrounds and socioeconomic levels. However, it is not so simple to expose people to various types of athletics. One woman is looking to change that narrative and is using golf as a means to introduce more women and minorities to the sport.

Tari Cash is the founder of City Swing, a Washington, DC-based virtual golf facility that allows individuals of all experience levels to test their skills. Cash’s motivation to start the brand was catapulted after an episode in April 2018. According to CNN, police were called to five black women for allegedly playing golf too slowly at a semi-private course in Pennsylvania they recently entered.

Cash built on early success with the City Swing Foundation, a nonprofit that provides access, free classes and equipment to underrepresented and underserved communities in the nation’s capital.

The former Under Armor executive spoke to Yahoo Sports about the birth of City Swing, misconceptions about golf and a greater need for minority inclusion in the golf community.

Yahoo Sports: How did the City Swing concept come about?

Fee Money: “We started the company in 2018 and I think the years leading up to its creation were when I really started to realize how much I was using golf as a strategic tool to build relationships with executives at the companies I worked with. They were seeing me differently afterwards. that we played golf together or talked about our shared love of golf. At the same time, indoor golf and golf simulation was becoming a trend. It was very popular in Asia and was coming to the US slowly, but it didn’t really take off.

“So the intersection of me understanding that this was an important tool for business reasons and the fact that there wasn’t an indoor golf simulator in DC, those were really the key points that gave me confidence to say, ‘Let’s do this. ‘ We started with a popup in 2018 just to see if it made sense. Fortunately, it really resonated with the local community, and once we got the validation, I thought, ‘Let’s try to create a company’.”

YS: Why do you think golf was the solution to connecting with executives compared to another method you’ve tried in the past?

TC: “Yes. I love that question. When you play golf, you spend four to five hours with these people. You’re put into a foursome, and most athletic activities are a very small fraction of the total round. you’re riding a stroller or heading to your prom, so you’re talking about family, vacation, business, etc. Maybe we have 10 minutes with someone. Even if it’s a long round, it’s a much more efficient way to build deep relationships. “

YS: I want to turn to your foundation. Is this something you knew you wanted to establish when City Swing started?

TC: “Yes, I did. City Swing was born in 2018 and the foundation two years later. But we have always been a social impact company from the beginning. My mission has always been to create spaces where women and people of color feel really comfortable and connected to the game. The foundation is really our way of being able to go to these groups, provide them with a really fun and free first golf experience, and hopefully provide them with the tools they need to really learn the game. My philosophy is that as you learn golf, these other traits, like leadership and team building, also develop.”

YS: What is a misconception that people commonly have when you interact with them about their golf experience and how is City Swing working to eliminate those misconceptions?

TC: “I think the biggest misconception is that you have to be good at golf to start playing. time and practice. Particularly for women, we tend to wait, I think, a little longer than necessary to learn the game.

“At City Swing, we’ll teach you terminology, how to use the equipment and of course etiquette. There are golf techniques that make the game perfect. Healthy relationships, just go at your own pace. We all remember the first time that we learn to do something, right?

“Women of color are an underrepresented group in general, and they don’t play golf because they haven’t been invited to the game. Not because there’s a lack of interest. We’re making it inviting and welcoming, which in turn sees a increase in curiosity.”

YS: Looking ahead, what other intentions do you want to have not only with City Swing, but also with the foundation?

TC: “The City Swing has three components. We have our brick and mortar, the golf truck and the foundation. The three really work together to make golf more accessible and welcoming. The truck and the studios are great opportunities for us to scale and expand.” the foundation too. What we’re going to do is focus on mobilizing the golf truck for both the events and our foundation. Eventually, we’ll open more studios across the country and abroad. The goal is to be a global brand, and I believe we’ll get there. in due time.”

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